Hi everyone! I've decided that a topic I really like for my double page spread is color psychology and how it plays into fashion. I feel that color psychology is not a widely discussed topic and something that a lot of people could benefit from knowing more about. And it definitely has a significant impact on fashion as people wear different colors every day without really knowing what they mean. So for this posting, I will be a compiling a list of different colors and what they mean from various websites.
Black: Black is perceived as confident and sexually appealing. It is also serious and is popular for job interviews. This color gives off the impression of authority and independence. It is also obviously perceived as a color for mourning in many cultures, so it is popularly worn in this manner as well.
Grey: This color is meant to have a calming notion, but it can also take on a dreary look depending on how it is worn. This is associated with a more conservative look, that can be formal or dull. It is also a neutral color, as it is in between white and gray. It is also professionally worn often. In addition to this, it's more popular in colder seasons rather than warmer ones.
White: White is definitely associated with purity and innocence. In many cultures, it is utilized for weddings for this purpose. It is also associated with cleanness and openness, which makes it common for doctors and nurses to wear. It has also been associated with nobility in the past.
Blue: This is a color that can be associated with power. It also has calming qualities, especially when worn in lighter shades. If used in excess, the color can also be associated with depression and sadness. It is recommended for interviews and meetings as it is said to bring feelings of trust and loyalty as well.
Green: Green is associated with health, as well as relaxation and safety. This is why its commonly used in nurse uniforms in order to relax patients. It can also be associated with renewal and can be worn to release stress. The eye doesn't need to adjust to process this color, so it can also be tied to balance. It is associated with nature as well and was previously used in the Middle Ages to signify fertility. And lastly, it has a connection to monetary value in the U.S. as it is the color of bills.
Yellow: This is used as a "safety" color because it stands out a lot. (ex. safety tape at crime scenes). It is the most difficult color for the eyes to take in. It also signifies positivity, hope, and happiness. This is due to the release of serotonin that it gives your brain. It can be inspirational towards creativity, which is why legal pads are yellow.
Orange: This color is considered energetic and fun. It stands out much like yellow does, and is also tied to ambition. It is stimulating and associated with warmth. It has connotations of a social personality when worn as well as passion and warmth. It is known to increase hunger and stimulate the mind.
Red: Red is obviously associated with boldness and power. It exudes passion as well as danger, which is why it's used for stop signs. It's attention grabbing and also a very romantic color. It is energetic and authoritative. Sports studies say people who wear red have a higher chance of winning, which may be related to the confidence factor that the color has. It can also be considered arrogant and aggressive.
I'm going to be studying this information to see what concepts I can draw from it to write my article. I'm excited to continue this research!
Sources:
ArtTECA. (2017, July 24). Here is the Importance of Color in Fashion – artTECA – Medium. Retrieved from https://medium.com/@artteca/here-is-the-importance-of-color-in-fashion-268f70c10ecf
Bourn, J., BournCreative, J., & Digital Strategist · WordPress. (2016, June 04). Meaning of The Color Orange |. Retrieved from https://www.bourncreative.com/meaning-of-the-color-orange/
Colour psychology 101: Here's what every shade in your wardrobe says about you. (2016, July 11). Retrieved from https://fashionmagazine.com/fashion/colour-psychology/
Team, E. (2018, June 14). Wear The Rainbow: Color Psychology Cheat Sheet. Retrieved from http://www.tpof-thepsychologyoffashion.com/features/fashion-psychology/color-psychology
The Science of Color in Fashion | SciTech Connect. (n.d.). Retrieved from http://scitechconnect.elsevier.com/science-color-fashion/
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