music project review!

In class, we created a project based off of a new artist in the music industry. We had to base this artist off of a song that we created a music video for. Our song was a pop song called “Carry On.”
The artist we created was a teenage boy with the stage name of Alex!. We used a variety of platforms and strategies to imitate a real marketing campaign for a real artist in the pop industry.

In order to find out more about artists in the pop genre, we researched artists such as Camila Cabello and Beyonce. Through our research we learned about the importance of using social media platforms and connecting with fans. We also learned about the importance of tv show appearances and creating a surprise element in the artist through this research. For example, Beyonce releases snippets of her videos before the official release, and we imitated this tactic with Alex!.

We utilized Spotify, Instagram and Snapchat to integrate this artist into the media world. These are some examples of our promotions on Instagram and Snapchat to begin to gain attention for
this artist:

We also utilized Spotify’s features for artists, such as playlist submissions in order to reach a larger audience.

Our marketing plan was based off creating a following for this artist through meet and greets and social media, then building through merchandise and appearances. This project was informative
as it taught me how to create a final product based off of informed facts and research. On my magazine, I will imitate this tactic by researching the genre I’m interested in before creating the
magazine. The project also taught me about creative direction and the nature of art, whether it be digital or physical media. All in all, the project taught me so much about how to direct
my final project.